Key Account Management

Description

Working as a key account manager is an important job in any business, and one that presents many challenges. This Key Account Management training course will give you the confidence to apply for positions in key account management. It’s also a wise investment for anyone currently in such a position who wants to ensure their continued success.
What Will I Learn?
This course will equip you with all the skills you need to become a successful key account manager. You’ll learn how to identify, prioritise, manage and support your key accounts effectively for best account retention.
When Will I Study?
Many busy professionals worry about fitting in the time to study, but this convenient online course can be accessed whenever and wherever you like. It also requires just a six hour time commitment in total, which can be squeezed in during lunch breaks, in the evenings or even during your daily commute.
KEY LEARNING POINTS
Work through five manageable modules to boost your proficiency in key account management with ease. The modules include; Key account management, Investment versus return, Setting specific goals and objectives for each meeting, Networking with your account, Planning how to support your key accounts.
Gain an understanding of what key account management is.
Look at the role and responsibilities of a key account manager.
Learn how to prioritise and identify your key accounts.
Practise researching customer profiles and learn how to position yourself.
Understand investment versus return and setting priorities.
Learn how to access your strengths, weaknesses and advantages.
Educate yourself on planning a successful key account strategy.
Understand how to recognise and deal with threats to your account management success and retention.
Look at how to set goals and objectives for each account meeting.
Learn how to effectively manage your account relationships.
Work on understanding the organisational structure of your account and how to work well with multiple contacts.
Discover how to network within your account, achieve alliances and maintain preferred supplier status.
Learn how to construct strategic service level agreements.
Understand the role of teamwork to support key accounts.
Continue on to planning how to support your key accounts and identifying and overcoming internal barriers to quality support.
Look at support staff and major accounts.
ADVANTAGES OF THIS COURSE
12 months access to the course means no rush to completion and you can refresh your learning whenever you want.
This six hour course is short enough to fit around your existing commitments.
Course delivered online and compatible with all major devices and browsers – the ultimate convenient way to learn.
Receive a completion certificate to prove your achievement to potential and current employers.
Improve your performance in the workplace and put yourself at the top of the list for promotion.
Technical help is available if required.
Manage your career as a key account manager with this essential course and valuable CV-boosting certification.

Units of Study
Key Account Management
Investment versus Return
Setting Specific Goals and Objectives for Each Meeting
Networking within Your Account
Planning How to Support Your Key Accounts