Google Analytics (LIFETIME ACCESS)

Google is much more than a search engine. Google has used their platform to drive sales and marketing for other organisations of all sizes and Google Analytics is a powerful platform that allows you to monitor activity that happens on a website to analyse what’s working and what isn’t. It’s the most popular website statistics service and understanding it can be the difference between normal and excellent sales volume.

Whether you are a beginner in this field or a seasoned professional, this course will take your skill set to the next level. In today’s competitive job market, it has never been more important to have credentials that will give you career advancement and prove to the market that you have mastered this sector of marketing and sales.

Is the Google Analytics course for me?

The Google Analytics training is perfect for you if :

• You are working as part of a digital, or traditional marketing team and wish to expand your knowledge and skillset
• You are looking to work in digital marketing and want an understanding of Google Analytics
• You want to start a career in digital marketing and want a solid foundation of one of the most useful and popular tools
• You are interested in learning more about Google Analytics

KEY LEARNING POINTS

• Find out how Google Analytics work, how to build an analytics infrastructure, how to input users and how to set up conversion data. Learn how to use the basic features of Analytics, including the dashboard, shortcuts, report sharing, alerts and standard reports.
• Reports are the most important part of Google Analytics and there are many different types to get to grips with. In this part of the course you will look at traffic acquisitions, cross development reports, keywords, webmaster tools and social reports. You’ll also learn about behavioural reports and within this how to examine data within landing pages, exit pages, events, event flow reports, site search reports, behaviour reports, in page analytics and more.
• Learn how your audience engages with your site by studying statistics gathered through location reports, language, behaviour, frequency of visit, engagement reports, technology reports, mobile reporting, demographic, visitor flow charts and more.
• Discover how Google Analytics can help you track conversions generated by ads and other methods, such as filling out forms, making a purchase or showing a high level of engagement with your site. This section of the course will teach you about goal flow reports, eCommerce reports, product performance reports, transaction reports, assisted conversion reports, top conversion paths, comparison tools and more.

ADVANTAGES OF THIS COURSE

• Improve your understanding of the most powerful web consumer analysis platform in the world
• Build your career in marketing and SEO
• Boost sales and conversions by mastering Google Analytics
• Track social media engagement

UNITS OF STUDY