E-Commerce Management

Description

E-Commerce is the process of a transaction, whether it be buying or selling, in an online format. In 2017, the UK was the second largest e-Commerce market in Europe, with approximately 87% of UK consumers buying at least one product online.
The online market has become extremely profitable for organisations, and with the emergence of m-Commerce (mobile commerce) it is thought that by 2040, 95% of purchases will be facilitated by e-Commerce. The systems behind e-Commerce make it a very attractive proposition to businesses of all sizes, as the process of putting through the transaction is much cheaper than the traditional brick and mortar setting of high street merchants.
This course will help you to grasp a full understand of e-Commerce, m-Commerce (which is growing faster than any other sector) and location-based e-Commerce.
KEY LEARNING POINTS
Describe what the terms e-Commerce and m-Commerce mean.
Develop an e-Commerce business plan
Evaluate e-Commerce software options
Build an online shop with product pages, supporting features, a shopping cart, and an easy, effective checkout process
Test, launch, and update your e-Commerce site
Design engaging, responsive web content
Understand e-Commerce payment options and choose appropriate options for your site
Use appropriate tools to track key e-Commerce metrics
Identify and optimise supporting e-Commerce activities, such as customer service, sales, and inventory management
Create a marketing plan with all the essential elements
Market your online shop using social media and other appropriate channels
Use discounts and promotions to market your e-Commerce business
Understand what security and privacy issues face e-Commerce businesses
How to handle customers’ information
Protect your intellectual property
Identify the rules and regulations that will govern your e-Commerce business
ADVANTAGES OF THIS COURSE
Cut costs through an e-Commerce business.
Understand the technology behind one of the world’s fastest growing and most popular ways of making transactions.
Implement the knowledge you learn as soon as you’ve finished the course.
Recommended reading to help you further understand this game changing technology.